Certified Sales and Marketing Professional (CSMP)

The CSMP® program equips professionals with the tools and strategies to maximize business performance through effective sales and marketing techniques. Participants will learn innovative, low-cost, and high-impact marketing tactics to increase business exposure, boost sales, and improve organizational branding.

The certification emphasizes body language mastery, dynamite sales presentations, and strong customer relationship building, ensuring participants can establish trust and credibility with clients. In addition, the course covers modern approaches to social media marketing, internet marketing, branding, and telemarketing, helping learners adapt to evolving industry trends.

Earning the CSMP® designation allows professionals to add the title (e.g., Mark Peter, CSMP®) to their credentials, reinforcing their reputation as skilled sales and marketing experts. The program is designed by experienced industry professionals and ensures participants master the core competencies required to succeed in today’s competitive business environment.

By completing this certification, learners will:

• Gain professional recognition in sales and marketing.

• Learn practical and cost-effective strategies to promote business growth.

• Develop skills in body language, presentations, and relationship-building.

• Leverage digital and social media platforms to drive business success.

• Acquire branding, internet marketing, and telemarketing expertise.

Course Outline

Module 1 – Marketing and Sales

• Defining Marketing

• Recognizing Trends

• Market Research

• Strategies for Success

• Mission Statements

• Brochures & Trade Shows

• Developing a Marketing Plan

• Increasing Business & Saying No to New Business

• Advertising & Networking

Module 2 – Body Language

• Understanding Body Language

• Personal Space Awareness

• Facial Expressions and Body Signals

• Mirroring and Leading Techniques

• Posture and Professional Image

• Dressing for Success

• Handshakes and Role-Play Activities

Module 3 – Dynamite Sales Presentations

• Preparing Proposals & Formats

• Organizing Thoughts & Editing Tips

• Professional Presentation Skills

• The Handshake & Business Etiquette

• Elements of Successful Presentations

• Dressing and Presenting Appropriately

Module 4 – Building Relationships for Success in Sales

• Customer-Centric Selling

• Influences on Relationship Building

• Effective Disclosure & Communication Skills

• Non-Verbal Cues and Networking Skills

• Small Talk, Mingling, and Handshake Etiquette

Module 5 – Marketing with Social Media

• Introduction to Social Media in Marketing

• The Marketing Mix & Social Media Plans

• Building Internal and External Communities

• Social Media Metrics & Trend Analysis

• Damage Control Strategies

• Using Facebook, LinkedIn, Twitter, YouTube, Blogs & Vlogs

• Specialty Sites (Pinterest, Yammer)

• Social Media Management Tools

Module 6 – Basic Internet Marketing

• Defining Internet Marketing

• Developing Internet Marketing Plans

• E-mail Marketing & SEO Basics

• Online Advertising Strategies

Module 7 – Telemarketing

• Verbal Communication for Sales Calls

• Building Trust Over the Phone

• Negotiation Techniques

• Pre-Call Planning & Script Development

• Handling Phone Tag and Callbacks

• Following Up and Closing Sales

Module 8 – Branding

• Defining and Positioning a Brand

• Creating Mission, Vision, and Style

• Developing Brand Identity, Name & Slogan

• Living the Brand and Customer Connection

• Launching and Measuring Brand Success

• Using Scorecards, SWOT, and Middleton’s Brand Matrix

Target Audience

• Corporate Members (Sales Managers, Marketing Managers, Executives)

• Small Business Owners and Managers

• Consultants seeking validation and credibility

• Service Providers

• Sales Representatives, Account Managers, Business Development Professionals, Distributor Representatives

Exam Information

• Duration: 1 Hour (60 Minutes)

• Pattern: 80 Multiple Choice Questions (Pass mark: 80% – 64 correct answers)

• Format: Online, non-proctored; available anytime within 8 months

• Attempts: Voucher valid for 2 attempts (additional voucher required if not passed within 2 attempts)

• Certification Validity: Lifetime

Accreditation: GAQM (Global Association for Quality Management)